9 Tips for Running a Real Estate Blog
This article is for real estate agents and real estate investors who have set up a website and want to start adding articles to their blog.
This gives visitors content to check out when they come across your website and puts you in an authoritative position showing them you are knowledgeable and resourceful on a topic.
A blog also is a way to attract traffic and leads into your business.
Blog posts get indexed into search engines like Google, Bing, Yahoo, so that locals searching for “Best Restaurants in Miami FL” may come across your article listing the top spots to eat.
For ideas of what blog posts to write for your real estate website’s blog, check out this article 37 Real Estate Blog Post Ideas for Real Estate Agents
#1: Keep Paragraphs Short
If you analyze most blogs these days, you’ll notice a majority of successful blogs are using short paragraphs. In other words, they break up big chunks of text to keep the flow going and making the article easier to read.
Most readers on blogs are just scanning through the content quickly anyway. They are quick to hit the back button if they see large globs of text.
So keep this in mind when formatting your blog posts. Break up your paragraphs after writing them if you prefer so that each paragraph is 1-2 sentences maximum.
#2: Focus on Mobile Traffic First
Another thing to consider is that most of your website traffic will be coming from people using mobile devices. Not many people are logging into computers to read real estate blogs.
And for real estate agents, your traffic is usually starting on a social media website like Facebook before the visitor clicked a link that took them to your website.
So this person was likely on the Facebook App on their cell phone (mobile device) and therefore will be viewing the website in mobile format.
With this in mind, when designing your website blog make sure it is mobile friendly. This means that text and images resize and flow smoothly when scrolling on a mobile device.
Most website themes are built these days to be mobile responsive, but it’s always good to check each blog post you write on mobile to preview how it appears and make any edits needed before final publishing.
Be aware of how to place links, lead capture forms, videos, etc. so that it suits the mobile user and encourages them to engage with your blog and lead generation tools you integrate into your blog posts.
#3: Pick Keywords to Target and Include Them
When deciding what types of content to blog about on your real estate website, think about questions and specific keywords people are going to be using in their search query on Google.
Sprinkle these words into your article naturally so they flow with normal sentences and don’t stand out as keyword stuffing.
Include these keywords and their synonyms. Google is smart and can understand synonyms too which also can help you rank for more keyword possibilities, thus more traffic potential to that blog post.
Add keywords into paragraphs as well as headings and the Title of your blog posts. Include them in the Alt tag of images and file names for images and videos you embed into your blog post.
#4: Pin Your Blogs to Pinterest
You should also be promoting your blog articles and real estate website pages on Pinterest. It is another search engine platform that people get on to find content (called “Pins”).
Just like with Google search keywords, Pinterest also displays their search results based around keywords people are typing into the search bar.
Think about what keywords people are searching on Pinterest that you could include in your pin descriptions. This will help Pinterest know what your post is about so they can organize it better and display it when people search relevant topics.
Also set up Rich Pins so Pinterest can scan your article and understand what it’s about to help increase the chances of it being found in search results.
#5: Provide Value Nuggets in Every Blog Post
Each blog post you write should be value focused providing tips and educational content or some sort of value to the reader. You want them to walk away from the article feeling educated, inspired, and hungry for more content or interaction with you.
#6: Publish Frequently on a Routine Schedule
New real estate blogs should crank out lots of content initially and can slow down later as you start to run out of ideas and topics. We have seen traffic numbers grow much faster and bigger by publishing one blog per day.
However, most people don’t have the time to write a blog post per day for their real estate agent website’s blog.
So you can either change the frequency to something more doable like 3 times per week (Monday, Wednesday, Friday) or hire help if you want to attempt the once a day blog post schedule.
Regardless, make sure you stick to a routine schedule on your blog so you audience and readers learn when you post and when to come back for reading new content.
But one of the benefits of doing higher volume of blog content is then it gives you more chances to rank in google for different topics so you can experiment which posts do well for search engines.
You also get to promote these posts on social media and it gives you more content to use so you’re not scrambling for ideas of what to post to social media accounts.
Once you get to the 150-300 blog post range you should start seeing decent traffic on your website but it takes time so give at least a year of consistent publishing in order to start seeing consistent traffic in years 2, 3, and beyond for your business.
#7: Link to Other Articles on Your Blog
Don’t forget when publishing new blog content that you should link to older content on your blog. This gives readers a chance to find more helpful information and explore more articles so they don’t read just one and leave.
Keeping them engaged and on your website increases the chance that they eventually come across your sales funnel and become a possible client.
This leads into the next tip..
#8: Include Lead Capture Forms on Each Blog Post
Getting traffic to your blog is the hard part, but once you have it coming consistently, the next step is capturing that traffic and turning it into leads for your business.
This keeps your pipeline full so you always have leads to follow up with for your realtor business and can increase your commissions by adding in online leads in addition to normal referral leads from your network offline.
If you have a WordPress website, ConvertKit has a plugin you can install and it automatically inserts a form at the end of every blog post.
On your email capture forms you should offer something of value as a free give away. Like a list of foreclosure homes, or a market report of different neighborhood sales statistics.
Something they can download in exchange for giving you their email address. Then follow up with them and convert them into a client through email marketing.
#9: Update Posts Time to Time
Once you’ve published lots of content to your blog, give it time and see how it performs. Then you can go back and update or edit old blog posts that are not performing as well to try and improve them and bring life to them.
You should also update posts that are working well, for example, ranking in google for different keyword terms.
Find what other keyword terms people are searching to find that blog post and update it with those to help increase its ranking for additional keywords.
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