These are my favorite tools for building and growing a business that I love. Check back often for updates!
Please note: some of the links on this page may earn affiliate income for Under30wealth.com. You can read our full disclosure here.
Tools To Build Your Audience
To build your audience of super-fans and clientele, you’ll want to build up the following resources:
- A strong website
- An active email list
- Active social media accounts
We offer a lot advice on our blog about what content is appropriate for each resource; here are the tools you’ll need to establish these resources.
Hosting & Domain URL
Bluehost*: you’ll need a hosting company to store your website files and database for you and give you access to space on the internet. Bluehost is my hosting company and the industry leader when it comes to ease of use, customer service, and 1 click WordPress installation.
Namecheap: is where you can purchase a custom URL known as a domain name for people to find your website. Under30wealth.com was purchased on Namecheap for $10/year. Watch this tutorial on how to use Namecheap.
WordPress: is the most commonly used content managing system. Its platform is easy to use to create and design a website on. Once you’ve acquired hosting from Bluehost or whichever hosting company you’re using, you simply install WordPress, log-in to your WordPress dashboard, and begin selecting themes, creating pages, and writing posts for your website. WordPress is user friendly and beginners need no website coding knowledge to use this software. Visit our YouTube channel for tutorials on using WordPress.
Professionally Designed Website Themes
Genesis*: A lot of my online connections and fellow bloggers run their websites on the Genesis Framework. A professionally designed theme is important to giving your brand a good rep with your customers and audience. I’m not a coder by any stretch of the imagination and I wouldn’t expect you to be either. Genesis is user friendly and isn’t hard to figure things out on your own. There’s also a helpful community forum for asking questions and documentation that will show you how to do just about anything you need to do.
Thesis Theme for WordPress*: Another option for purchasing a professional theme is DIY Themes who came up with the Thesis Theme framework. They have a great selection of themes for your blog or website that will make your site come across professional and give you credibility to your viewers. The Thesis Theme is considered the top theme by many online entrepreneurs.
ThemeForest*: is a massive marketplace where you can find hundreds of professionally designed paid themes web designers have built and are selling on the Envato Marketplace. I bought the Avada theme from ThemeForest which is the most purchased professional theme all time in the marketplace due to it’s ease of customization and abundance of features. Under30wealth.com uses the Avada theme.
Market Samurai*: One of the top keyword research tools out there to discover keywords you can rank for in Google when you write blog articles. If you want to save time with keyword research which includes: search volume, competitor analysis, your page rank, your keyword rank, and more, then this is definitely worth checking out.
Longtail Pro*: Also considered to be one of the top keyword research tools and some consider it easier to use than Market Samurai but either one is great for making keyword research easy on you. It’s just a one time payment of $97 to purchase the software and you are all set to dive into keyword research.
Google Adwords Keyword Planner Tool: This is a great free tool that you can use to get search volume estimates for keywords as well as keyword groups if you need ideas of more words that relate to your keyword. You’ll need to create a free Google adwords account first to get access to this tool.
Analytics & Traffic Monitoring
Google Analytics: Track how many unique visitors your site gets each month as well as page views, bounce rate, and more. Analytics are important to understanding what kinds of traffic your site is receiving, where from, and helps you see growth from month to month.
Google Webmaster Tools: Another resource for analyzing data and diagnostics of your website and gives you tools to ensure a healthy Google-friendly website.
Clicky*: Just like Google Analytics and it allows you to see how many people are on your site real time. Your first website is free to use Clicky.
WordPress Plugins I Recommend Installing
You can search these plugins within WordPress in the Plugins Page or you can download them directly using the links below and then upload and install them in WordPress. Here are plugins I deem “MUST HAVE” when setting up a website.
(#1) Yoast SEO: is the top plugin for optimizing your blog posts and website for search engines to help improve your ranking in Google. Watch a tutorial on YouTube for learning all their features.
(#2) W3 Total Cache: Speed-enhancing website cache-ing plugin. Seek a YouTube tutorial though for help with all the millions of settings it contains during the set-up phase. I used a tutorial, set it up, and saw my web page load time speed up 2 seconds!
(#3) WordFence Security: Keep your website secured from tampering and hacking. You’ll be notified immediately of any suspicious activity. WordFence can lock out people trying to log in to your website too many times or who use specific usernames as well as many other features.
(#4) Askimet: important for protecting your blog from spam commenting and trackback spam
(#5) Pretty Link Lite: cleans up links so you can remember the URL that you custom set for the destination you are trying to link out to. You can also re-direct, create, and track links from your website to see how many hits they are getting from traffic.
(#6) SumoMe: This is an amazing resource, filled with tools to help you grow your website and your email list. There are tools to capture email addresses, increase social sharing, understand your site analytics, and more. It integrates with all the major email providers. Try out one tool or use them all it’s a great plugin.